Direct Booking Guide

How much is Airbnb really costing you?

Airbnb takes up to 15% of every booking. On a portfolio doing £100,000 in annual revenue, that is £15,000 going to Airbnb instead of your business. There is a better way.

Feature comparison

Revenue Impact

FeatureLettivaAirbnb
Commission on bookings0%15%
Guest service fee (paid by guest)NoneUp to 14.2%
Total cost to complete a booking0% (Stripe fees only)Up to 29.2%
You set your own pricesAirbnb suggests pricing
Direct relationship with guestsAirbnb controls communication

Brand Building

FeatureLettivaAirbnb
Your own branded website
Your own domain name
Build repeat guest relationshipsLimited
Collect guest emails for marketing
Control your reviews and reputationAirbnb controls

Business Control

FeatureLettivaAirbnb
Set your own cancellation policyLimited options
Full guest communicationFiltered through Airbnb
No risk of platform policy changesPolicies change regularly
No risk of listing suspensionCan happen without warning

Pricing comparison

See how Airbnb commission compares to a flat monthly fee with zero commission on bookings.

PropertiesLettivaAirbnb
1 propertySee pricing15% of every booking
5 propertiesSee pricing15% of every booking
10 propertiesSee pricing15% of every booking
16 propertiesSee pricing15% of every booking
30 propertiesSee pricing15% of every booking

All prices exclude VAT. Competitor pricing based on publicly available information and may vary.

What Lettiva does better

Keep 100% of your revenue

Lettiva charges zero commission on your bookings. On a £1,000 booking, you keep the full £1,000. Only standard Stripe card processing fees apply (1.4% + 20p).

Build your brand

Guests book on your website, remember your name, and come back next year. On Airbnb, they remember Airbnb.

Own your guest relationships

Collect guest emails, send follow-up offers, build loyalty. Airbnb deliberately prevents you from building direct relationships.

Control your business

Set your own cancellation policies, communicate freely with guests, and never worry about platform policy changes or listing suspensions.

What Airbnb does better

Massive audience reach

Airbnb has millions of travellers searching every day. You cannot replicate that audience on your own. The best strategy is using both: Airbnb for discovery, your own site for repeat bookings.

Trust and insurance

Airbnb provides guest identity verification, Host Protection Insurance, and a dispute resolution process. Direct bookings require you to handle these yourself.

No upfront costs

Airbnb charges commission only when you get bookings. A direct booking website requires a monthly subscription whether you get bookings or not.

The verdict

The goal is not to leave Airbnb entirely. It is to reduce your dependency. Use Airbnb to reach new guests, then convert them to direct bookers for their next stay. A property doing £100,000 annually that shifts just 30% of bookings direct saves over £4,500 per year in Airbnb commission.

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